Do you want to be more productive and make more profit?

Of course you do.

But are you finding that as a small business you've got limited time and resource?

Of course you are.

Did you know that your existing tools could be saving you time and
making you money, right now?

You didn't?

Then read on:


That's it. It's straightforward, no fuss and well worth it.

We've teamed up with Microsoft to give you everything you need to kick off a revolution in your business, for only £50.

That's right: a £50 early bird ticket will get you into Microsoft's UK campus, provide the opportunity to meet leading technology and business experts - and we'll even throw in a slap-up lunch.

For just £50 – the price of a small stationery order – you'll get to:

  • Discover how to make the most of the data you already have;
  • Find out how Microsoft Office can save you time and money;
  • Learn how to steal a march on your bigger rivals with digital marketing;
  • Make a successful move to the Cloud;
  • Get hands-on with Microsoft's latest tools and devices;
  • Hear about SME digital transformation success stories;
  • Meet other small business owners and share ideas.

All for the price of some paper and pens.

In fact, we've made it so easy for you that you can travel to the event and back in a single day. You even get a free lunch. So, once you have your £50 (inc VAT) ticket,  all you need to worry about is getting yourself there. How neat is that?


9:30am - 10:30am

Registration opens at 9:30am for a 10:30am start, giving you plenty of time to travel to the Microsoft Campus: no hotel required!

We’ll have some pastries and coffee to kick off the day; you'll also have the chance to try out all the latest technology on the Microsoft device bar.

Morning Session

10:30am - 12pm

Setting the tone for the day will be three inspirational talks outlining the strategies and tools that small businesses need to get the most out of today's digital technology.

Keynote speakers include James Marshall, Microsoft’s CTO for SMEs - the UK's leading expert on digital transformation. Rory MccGwire, chief executive of Atom Content Marketing, will focus on the challenges facing small businesses, how to get the most out of technology - and how to get the best out of techies.


12pm - 1pm

Microsoft’s UK Campus is impressive… and so is their lunch experience. You’ll enjoy a delicious lunch while getting the opportunity to meet other delegates. You could even get your hands on some of the latest tech in the Microsoft device bar or walk around the extensive grounds of the campus.

Afternoon Seminars

1pm - 1:45pm

2pm - 2:45pm

The afternoon sessions will take us from inspiration to implementation. There will be four seminars, each of them running twice, allowing delegates to attend two events during the afternoon:

Seminar #1: Driving productivity and collaboration with Office 365

Like almost everyone else in the business world, you use Office 365. But are you getting the most out of Office for you and your team? This seminar will give you insights and ideas to help you use Office to boost your productivity, improve collaboration and save time and money.

Seminar #2: Turning your data into meaningful business insights

A key part of digital transformation is making data work for you. In this session you’ll find out just how much valuable data you’ve already got, and what a few clicks of a mouse can do to maximise its potential for positive business change.

Seminar #3: How digital marketing can give small businesses the edge

Digital transformation is only relevant to big organisations, right? Wrong. Small businesses don’t just need digital capabilities to compete, they can use them to get ahead of bigger rivals. This session will empower you to grow your business using all that digital technology has to offer.

Seminar #4: How the Microsoft platform can help you transform to a digital business – A developer’s guide

Moving your infrastructure to the cloud is only the first step in transforming to a digital business. During this session, we will cover how you can bring your brand to 500+ million people through the Windows Store, integrate into the day-to-day work processes of more than 1 billion people using Office and use the latest technology in the cloud to jump ahead of your competitors with the help of Azure.

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We'll be closing in style, with some exciting future-gazing - but planted firmly in what digital is already doing today in businesses across the UK. We’ll also be setting aside time to hear from you about what you’ve got from the day, and what on-going support would help you make your digital transformation a reality.

Closing Session

3pm - 3:30pm

The Host


Joanna Peters

Head of Partnerships and Client Management at Atom

Joanna has worked at Atom for five years. Prior to joining Atom, she worked with leading digital property website Rightmove – where she was responsible for managing the UKs largest estate agency groups. She was responsible for ensuring buy in and driving the change from print to digital advertising. From there Joanna moved to Trinity Mirror where she was responsible for leading the development, roll-out and growth of online advertising for the six regional property businesses.

Joanna now looks after the commercial activity for the Donut brand, and has been working closely with Microsoft, helping them increase awareness of Office 365 within the UK’s 5.5 million SMEs.

The Speakers

Rory MccGwire

Founder Donut websites

Rory MccGwire is the founder of Atom Content Marketing and its Donut websites. Having started his career in venture capital with 3i, he became a Japanese stock market analyst with Smith NewCourt (now Merrill Lynch) in Tokyo in 1987. It was witnessing the stock market’s complete reliance on ‘electronic’ information that led Rory to set up his own ‘electronic publishing’ company (now called Atom) in 1991. Atom’s ‘product’ is advice for small businesses, which is bought by a range of organisations with SME customer/user bases.

The Donut websites began as a showcase for Atom’s digital publishing skills, in 2009. But since traffic passed 1m page impressions a month in 2015, the sites have become central to Atom’s success.

More about Rory

You can follow Rory on Twitter

James Marshall

Chief Technologist for SMB at Microsoft UK

James Marshall is the Chief Technologist for Small and Mid-Sized Businesses (SMB) for Microsoft in the UK, an unashamed geek, and frequent speaker at industry events. James, like you, has been on the front line managing IT, but for the past six years has been partnering with customers large and small on digital transformation, particularly with Microsoft Office 365. A firm believer that IT should not get in the way of productivity but that it should instead enhance it, James’ goal is to enable people to realise Microsoft’s mission: to empower every person and every organisation on the planet to achieve more.

More about James

You can follow James on Twitter

Billy Johal


Founder Appdopt

Billy Johal is the founder of Appdopt - a platform that delivers end user training on the technology they love. Having founded a number of technology companies, Billy has learnt his trade from the ground up, working tirelessly to gain new skills, learn from others, listen and share. Through his journey Billy has helped organisations grow and achieve more by demonstrating how technology can support their needs. This has allowed him to naturally progress into many senior roles providing business leadership and strategy. Billy is working on his latest venture - focused on helping others with technology and REAL cloud technology adoption.

More about Billy

You can follow Billy on Twitter

Mark Deakin

Hugh Johnson


Platform Evangelist for SMB at Microsoft

Mark has worked at Microsoft for more than 10 years during which time he has had a number of roles within the business.  He currently works in the small and medium business team where he meets with independent software vendors to talk about how Microsoft can help them compete with the bigger players.  He is also ‘Head of Quality Assurance’ aka ‘Cake Eater’ for his wife’s cake decorating business, so he knows what it takes to survive as a small business.

More about Mark

You can follow Mark on Twitter

Senior Vice President at Suntico

As an engineer-turned-businessman, Hugh Johnson has spent the past 15 years in the senior management of technology start-ups. He is currently Senior Vice President of the start-up software company Suntico. Hugh believes that historically small businesses have been at a disadvantage when it comes to being able to use technology effectively. But he says the cloud is changing this really quickly. Hugh is the author of the “Accounting insights for Sage 50” content pack for Microsoft Power BI. His area of focus at Donut Digital Day will be helping small businesses to use technology to drive greater value out of the accounting data that they already have.

More about Hugh

You can follow Hugh on Twitter

Book Your Tickets

Book your ticket before the end of May, and you'll get an early bird ticket of only £50 inc VAT.

Book after then, and you'll still get a bargain at £100 inc VAT.

How to get there



Microsoft Campus,
Thames Valley Park,

By Road

Exit the M4 at Junction 10 and follow the A329(M) towards Reading. Follow the road to the end of the dual carriageway. You will see a signpost for Thames Valley Park. Do not exit at the Reading Junction (A4).

At the first roundabout, take the first exit. At the second roundabout, take the first exit. At the third roundabout, take the second exit. At the final roundabout, take the third exit onto Microsoft Campus.

You will find plenty of free parking.


By Rail

The nearest main line station is Reading Central, which is on the main lines from both Paddington and Waterloo stations.

Taxis are available outside the station. Please allow 15 minutes travel time (30 minutes during peak hours).

Donut in association with Microsoft

The Donut family of websites cover all aspects of running a business including starting up, marketing, technology, tax, law and sectors with expert advice, guides, checklists, case studies and practical business tools.

With well over half a million unique users every month, the Donut websites are one of the most popular sources of small business advice in the UK, and the biggest single SME advice resource in the UK.


Tech Hub

The Tech Donut Digital Growth Hub is brought to you in partnership with Microsoft. The Tech Hub is full of practical tips and helpful advice on selecting the right tools and software for your business.