A one-day event that'll increase your productivity and profit by the following week, using tools you already have.


It's straightforward, no fuss and well worth it.

We've teamed up with Microsoft and the Department for International Trade to give you everything you need to kick off digital transformation in your business, for only £35.

That's right: a £35 early bird ticket will get you into Microsoft's UK campus, provide the opportunity to meet leading technology and business experts - and we'll even throw in a slap-up lunch.

In fact, we've made it so easy for you that you can travel to the event and back in a single day. You even get a free lunch. So, once you have your ticket,  all you need to worry about is getting yourself there. How neat is that?

What you'll get from attending:

  • Discover how to make the most of the data you already have;
  • Find out how Microsoft Office can save you time and money;
  • Learn how to steal a march on your bigger rivals with digital marketing;
  • Make a successful move to the Cloud;
  • Get hands-on with Microsoft's latest tools and devices;
  • Hear about SME digital transformation success stories;
  • Meet other small business owners and share ideas.
  • Discover why you should consider exporting.

For the price of a business lunch

You'll be there and back in a day, and all for the price of a business lunch. It's a no-brainer really!


Programme & Speakers



9:30am - 10:30am

Registration opens at 9:30am for a 10:30am start, giving you plenty of time to travel to the Microsoft Campus: no hotel required!

We’ll have some pastries and coffee to kick off the day; you'll also have the chance to try out all the latest technology on the Microsoft device bar.

Morning Session

10:30am - 12pm

Setting the tone for the day, there will be inspirational talks outlining the strategies and tools that small businesses need to get the most out of today's digital technology.

Your Hosts:

Joanna Peters

Joanna is Head of Partnerships and Client Management at Atom, working closely with Microsoft to help them increase awareness of Office 365 within the UK’s 5.5 million SMEs. Prior to joining Atom, she had worked with leading digital property website Rightmove, and was responsible for online advertising at Trinity Mirror.

Karina Knudsen

Strategic Alliances, SMB Business Services at Microsoft

Your Speakers:

James Marshall

James is the Chief Technologist for Small and Mid-Sized Businesses (SMB) for Microsoft in the UK, an unashamed geek, and frequent speaker at industry events. James, like you, has been on the front line managing IT, but for the past six years has been partnering with customers large and small on digital transformation, particularly with Office 365. More about James.

Rory MccGwire

Rory is Founder of Atom Content Marketing and its Donut websites. Having started his career in venture capital with 3i, It was witnessing the stock market’s complete reliance on ‘electronic’ information that led Rory to set up his own ‘electronic publishing’ company in 1991. Atom’s ‘product’ is advice for small businesses, which is bought by a range of organisations with SME customer/user bases. More about Rory.


12pm - 1pm

Microsoft’s UK Campus is impressive… and so is their lunch experience. You’ll enjoy a delicious lunch while getting the opportunity to meet other delegates. You could even get your hands on some of the latest tech in the Microsoft device bar or walk around the extensive grounds of the campus.

Afternoon Seminars

1pm - 1:45pm

2pm - 2:45pm

The afternoon sessions will take us from inspiration to implementation. There will be five seminars, each of them running twice, allowing delegates to attend two seminars during the afternoon:

Seminar #1: Driving productivity and collaboration with Office 365, with Billy Johal

Like almost everyone else in the business world, you use Office 365. But are you getting the most out of Office for you and your team? This seminar will give you insights and ideas to help you use Office to boost your productivity, improve collaboration and save time and money.

Billy is the Founder of Appdopt - a platform that delivers end user training on the technology they love. Having founded a number of technology companies, Billy has learnt his trade from the ground up, working tirelessly to gain new skills, learn from others, listen and share. Through his journey Billy has helped organisations grow and achieve more by demonstrating how technology can support their needs. More about Billy.

Seminar #2: Turning your data into meaningful business insights, with Hugh Johnson

A key part of digital transformation is making data work for you. In this session you’ll find out just how much valuable data you’ve already got, and what a few clicks of a mouse can do to maximise its potential for positive business change.

Hugh is SVP at Suntico, where he helps small businesses to use technology to drive greater value out of the accounting data that they already have. Hugh believes that historically small businesses have been at a disadvantage when it comes to being able to use technology effectively. But he says the cloud is changing this really quickly. Hugh is the author of the “Accounting insights for Sage 50” content pack for Microsoft Power BI. More about Hugh.

Seminar #3: How digital marketing can give small businesses the edge, with Simon Swan

Digital transformation is only relevant to big organisations, right? Wrong. Small businesses don’t just need digital capabilities to compete, they can use them to get ahead of bigger rivals. This session will empower you to grow your business using all that digital technology has to offer.

Simon currently heads up digital marketing for the Met Office. Previously Simon spent a number of years working for start-ups within the retail sector and also for Carphone Warehouse where he worked within the digital marketing team. More about Simon

Seminar #4: How the Microsoft platform can help you transform to a digital business – A developer’s guide, with Mark Deakin

Moving your infrastructure to the cloud is only the first step in transforming to a digital business. During this session, we will cover how you can bring your brand to 500+ million people through the Windows Store, integrate into the day-to-day work processes of more than 1 billion people using Office and use the latest technology in the cloud to jump ahead of your competitors with the help of Azure.

Mark is Platform Evangelist for SMB at Microsoft. He currently works in the small and medium business team where he meets with independent software vendors to talk about how Microsoft can help them compete with the bigger players.  He is also ‘Head of Quality Assurance’ aka ‘Cake Eater’ for his wife’s cake decorating business, so he knows what it takes to survive as a small business. More about Mark.

Seminar #5: Why should you consider exporting, with Teri Carnegie

Trading abroad can boost your profile, credibility and bottom line. Considering the UK accounts for 4% of the global GDP, that leaves 96% of the world to aim for. In this seminar you will discover why you should consider exporting, how to get export ready and start selling outside of the UK.

Teri Carnegie is International Trade Adviser for the Department for International Trade South EastMore about Teri

Closing Session

3pm - 3:30pm

We'll be closing in style, with some exciting future-gazing - but planted firmly in what digital is already doing today in businesses across the UK. We’ll also be setting aside time to hear from you about what you’ve got from the day, and what on-going support would help you make your digital transformation a reality.

Amy Nicholson

The world of technology is transforming once again. The vast majority of the world's data is now digital and customers who are harnessing the power of big data, the cloud and intelligent applications are doing revolutionary things. This talk will help you answer some key questions: What is artificial intelligence? Why has it exploded as the next big thing? And, how can you use AI solutions to drive growth?

Amy is a Software Development Engineer in the Technical Evangelism and Development Division (TED), having obtained a degree in Computer Science and completing a research project in Natural Language Processing and Machine Learning. Amy is passionate about Data Science and Machine Learning. In her role, Amy helps customers envision, design and build their cloud solutions and specialises in the Microsoft Azure Data Platform. You will find her sharing her content and learnings online and at in person events. More about Amy

Book Your Tickets

Book your ticket before 19 June, and you'll get an early bird ticket of only £35 inc VAT.

How to get there



Microsoft Campus,
Thames Valley Park,

By Road

Exit the M4 at Junction 10 and follow the A329(M) towards Reading. Follow the road to the end of the dual carriageway. You will see a signpost for Thames Valley Park. Do not exit at the Reading Junction (A4).

At the first roundabout, take the first exit. At the second roundabout, take the first exit. At the third roundabout, take the second exit. At the final roundabout, take the third exit onto Microsoft Campus.

You will find plenty of free parking.


By Rail

The nearest main line station is Reading Central, which is on the main lines from both Paddington and Waterloo stations.

Taxis are available outside the station. Please allow 15 minutes travel time (30 minutes during peak hours).


Donut in association with Microsoft

The Donut family of websites cover all aspects of running a business including starting up, marketing, technology, tax, law and sectors with expert advice, guides, checklists, case studies and practical business tools.

With well over half a million unique users every month, the Donut websites are one of the most popular sources of small business advice in the UK, and the biggest single SME advice resource in the UK.


Tech Hub

The Tech Donut Digital Growth Hub is brought to you in partnership with Microsoft. The Tech Hub is full of practical tips and helpful advice on selecting the right tools and software for your business.